Blue Turtle partner Serena Software wins Pink Elephant 2011 Award

Blue Turtle partner, Serena Software, the orchestrated IT leader, today announced its market-changing IT service management (ITSM) solution, Serena Service Manager, was named overall winner for Pink Elephant’s 2011 Innovation of the Year Award, in Las Vegas, in the USA.

This prestigious award win is an exclamation point to the great momentum Serena has seen since introducing Serena Service Manager last year. Product innovation, strong worldwide demand for the technology and product recognition by leading industry influencers is setting the stage for Serena to take the ITSM market by storm in 2012.

Serena Service Manager is the only ITSM offering on the market today that leverages a process-based approach. Linking people with process in orchestrated service management, Serena tackles the current challenges around flexibility, visibility and usability inherent in legacy ITSM solutions. In less than a year, Serena Service Manager has boasted solid sales, with dozens of new customers relying on the solution today. Customers cite ease of use, affordability, customised delivered services and quick deployment times as key differentiators over legacy ITSM offerings.

Tommy Erlank, General Manager – Enterprise Application Management (EAM) at Blue Turtle, advises: “This award reinforces Serena as the application solutions leader with a sound legacy of addressing and ratifying challenges experienced by organisations. Blue Turtle is a proud Serena partner and continues to assist organisations in optimising their application life cycle implementations to maximise return on their investment.”

An important consideration in recognising Serena Service Manager as ITIL Innovation of the year is the demonstrated integration of Serena’s service management and release management solutions. Together, Serena Service Manager and Serena Release Manager help bridge the Dev-Ops divide, helping IT organisations ensure that all changes going into production are managed seamlessly, controlled throughout and completely visible.

“We are thrilled Serena Service Manager has been recognised by Pink Elephant and named Innovation of the Year award winner. Pink Elephant is the pre-eminent ITSM organisation, and to have our technology rise above competing products in such a short period of time is a huge honour, and underscores the value of our ITSM solution,” said John Nugent, president and CEO of Serena Software. “More and more enterprise IT leaders express dissatisfaction with their on-premise ‘ERP-like’ IT service management solutions. The gripe is these systems are complex, costly and difficult to extend and customise. Serena Service Manager is the antithesis of the on-premise ERP approach and can be implemented at one-tenth of the time and cost compared to traditional service management solutions out there.”

“We evaluated Serena Service Manager and it does exactly what we need it to do. It is extremely comprehensive and provides an interface that is both easy for us to use and also customise, when needed,” said Quinn Lanus, director of technical services and operations for SunGard. “The other products that we looked at were too rigid and didn’t offer the level of flexibility we required. Price and deep reporting capabilities also played an important role in our decision to go with Serena – the competition didn’t come close.”

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